Report from Student 5

Wine Tourism in France

I was able to have many experiences in this field study. The theme of this field study was the durability of wine industry, and we visited many chateaus in France. We visited and surveyed wine producers of various forms, chateaux which are among the topmost in whole France, such as Chateau Pichon Longueville Baron and Chateau Cheval Blanc, a small-scale cooperative of Sancerre, and cooperative of Saint Emilion. Furthermore, we had seminar opportunities at the Bordeaux wine committee (CIVB), the OIV, the Bordeaux Agricultural Science Institute, and the Dijon High Institute of Commerce (ESC), etc.
I realized that I became a part of wine tourism strategy by participating in this field study. Before going for a field study, I learnt about wine tourism in the Case Study class, but I was not sure if it could have much impact. However, when I actually went to France and visited wine producers, I was tempted to buy wine since it was cheaper than in Japan. I also had the desire to convey the knowledge acquired there to people in Japan.
I was able to have experiences which could never be had was the trip organized by myself; the experiences such as the party in the Bordeaux wine committee, stay in an old castle hotel, etc. I would be pleased, if many students get tempted to go for a field study by reading this report.

Chateau Pichon Longueville Baron

the party in the Bordeaux wine committee

Chateau Cheval Blanc

Saint Emilion


The field of Romanee-Conti

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