On Monday, October 2, Meiji Gakuin University signed an agreement with the Tokyo Chamber of Commerce and Industry’s Chuo Chapter (Chairman: Nobuyoshi Otani, President of Shochiku Co., Ltd.) regarding the production of promotional videos for historic businesses. This agreement came about due to the fact that Professor Makoto Kanda (Department of International Business, Faculty of Economics, Meiji Gakuin University), who researches long-standing companies, serves as an advisor to the steering committee of the Chuo Historic Business Academy Project.
The Tokyo Chamber of Commerce and Industry’s Chuo Chapter launched the Chuo Historic Business Academy Project (Committee Chairman: Taito Yamamoto, Vice-President of Yamamoto Noriten Co., Ltd.) in fiscal 2009 due to the large concentration of traditional companies in the Chuo area. The project has been organizing a variety of programs including lectures and networking events. Meanwhile, ninety-nine exchange students from fifty-nine partner institutions around the world are studying at Meiji Gakuin University. Under Professor Kanda’s guidance, about six Japanese students and exchange students from the University will investigate, interview, and film historic companies in Nihonbashi and other parts of the Chuo area over the course of six months, eventually producing promotional videos of approximately 5-15 minutes in length.
To learn about the philosophies of the managers of traditional businesses and the companies’ long histories is to come in contact with the essence of Japanese culture itself. Exchange students eager to learn about Japan will bring young and fresh perspectives to their investigations of historic businesses and filming and production of the videos as they interview managers and visit shops and other workplaces. The project’s aim is that this will result in promotional videos that appeal intimately even to overseas visitors unfamiliar with Japan and its historic businesses. The videos will feature English captions written by the exchange students themselves.
The videos are expected to be completed around the spring of 2018. Afterwards, they will be shared on the websites and social media accounts of the Tokyo Chamber of Commerce and Industry, the Historic Business Academy, and Meiji Gakuin University.
*Chuo Historic Business Project:https://www.tokyo-cci.or.jp/chuo/shinise/